When we insure our children, we ensure our future. Asking the simple question, “Does your child have health insurance?” on important school forms, is central to ensuring all children in your school district are happy, healthy and ready to learn! You can help spread the word in your community, state and across the nation by using #InsureAllChildren in your social media conversations. We invite you to join @childdefender and @AASAHQ as we help school districts across the country connect children with the health insurance they need to survive and thrive. Please find messaging and other content to share with your community in the #InsureAllChildren social media guide.
Together we can make sure all children are happy, healthy and read to learn. Let’s #InsureAllChildren
General
- Write short, clear and concise social media posts that are easy for others to share; include links to drive your networks to relevant content.
- Incorporate shortened links to the toolkit (www.insureallchildren.org) within each post to ensure it’s shared with others.
- Include compelling graphics, video and stories in your posts.
- Use at most three hashtags per post on Twitter, Facebook and LinkedIn.
- Spread your messages throughout the day so people in different time zones and on different schedules can see your posts.
- Remember Twitter allows only 140 characters per post, so posts should be short and snappy.
- Wherever possible use #InsureAllChildren in all posts related to enrolling children in health insurance.
- Find opportunities to engage in Tweet Chats around enrolling children in health insurance — especially homeless and undocumented youths.
- Be aware that key times to engage are August and September when school begins and during open health enrollment November 1 - January 31.
- Ask your local schools, health organizations, health professionals, school nurses, athletic coaches, family and community liaisons, district communications staff, school social workers, student support services representatives, school board members, and parents and other caregivers in your school district to share about the #InsureAllChildren toolkit, start following them and “@mention” them in relevant posts.
- Retweet #InsureAllChildren posts, including those from the @ChildDefender and @AASAHQ Twitter accounts.
- Remember, Facebook posts should be concise and to the point. Including graphics or video makes the post more shareable.
- Ask your local schools, health organizations, health professionals and paraprofessionals, and others in your school district to become a fan of your Facebook page, and share posts about school health enrollment and other relevant information to help enroll uninsured children in health insurance.
- Share the #InsureAllChildren toolkit with your networks so they can share information about health insurance enrollment opportunities with families.
- Become a Facebook fan of the Children’s Defense Fund and AASA, The School Superintendents Association, and share posts related to enrolling uninsured children in health insurance.
- Share ideas about identifying and enrolling uninsured children in health insurance to ensure children are happy, healthy and ready to learn.
- Visit AASA, The School Superintendents Association’s LinkedIn group and join conversations using #InsureAllChildren.
HELPFUL TIP:
Don’t forget to use shortened links to the toolkit (www.insureallchildren.org) when sharing your posts. Use a URL shortener like ow.ly or bit.ly
Hashtags (Facebook, Twitter, LinkedIn)
#InsureAllChildren
#Enroll365
#GetCovered
#InsureKidsNow
#Medicaid
#CHIP
#KidsCoverage
Sample Social Media Messages
Promote and Educate
Build Support
DYK?
is short for Did You Know?
Share a Story
Copy and paste the below messages into your posts. Click on the Facebook Icon for easy sharing.
Promote and Educate
HELPFUL TIP:
Here is a tutorial for the U.S. Census Tool to help estimate uninsured children in your district.
Sign up to learn more. Engage with the #InsureAllChildren community during Twitter Chats and Twitter Storms.
Build Support
Amplify your reach — tag the Children’s Defense Fund and AASA, The School Superintendents Association Facebook pages in your posts about #InsureAllChildren.
HELPFUL TIP:
Tag a school system leader you follow on Facebook in this post.
Share a story
Copy and paste the below messages into your posts. Click on the LinkedIn Icon for easy sharing.
Promote and Educate
HELPFUL TIP:
Don’t forget to tag CDF and AASA Facebook pages in your post.
Build Support
Share a story
Graphics & Video
Click the links below for a complete list of available graphics and video. Remember you will need to "Right-Click" on graphics to download.
The Children’s Defense Fund Leave No Child Behind® mission is to ensure every child a Healthy Start, a Head Start, a Fair Start, a Safe Start and a Moral Start in life and successful passage to adulthood with the help of caring families and communities.
CDF provides a strong, effective and independent voice for all the children of America who cannot vote, lobby or speak for themselves. We pay particular attention to the needs of poor children, children of color and those with disabilities. CDF educates the nation about the needs of children and encourages preventive investments before they get sick, drop out of school, get into trouble or suffer family breakdown.
CDF began in 1973 and is a private, nonprofit organization supported by individual donations, foundation, corporate and government grants.
AASA, the School Superintendents Association, represents, works alongside, supports, and is the voice of superintendents and education leaders across the United States. Thirteen thousand strong and 151 years old, we remain committed to excellence and equity for each and every child in public schools. Leveraging our 49 state affiliates and national partners, we focus on developing school system leaders who can meet the challenges facing 21st century students and beyond.
