It is important to remember that Medicaid and CHIP have year round enrollment. Families can sign up any time to get their children health coverage.
However, an important time to consider planning outreach events is during the three-month Marketplace open enrollment period — typically November 1 - January 31.
Because the Marketplace provides an opportunity for whole family coverage, it is often a time when parents already have health insurance on their minds. Research shows that when parents have health insurance, children are more likely to be insured, stay insured and have access to the care they need.